Adebayo Fayoyin is a social and behavior change expert, a professor of development communication with Caleb University Lagos, Nigeria and an associate professor of social and behavior change (SBC) at Wits School of Public Health, University of the Witwatersrand, Johannesburg, South Africa. Prof. Fayoyin has over three decades of professional experience in designing, implementing, monitoring and evaluating social and behavior change communication interventions for major international development agencies – USAID, UNICEF and UNFPA. He is a certified trainer, proficient in training/facilitation techniques and an accomplished qualitative researcher, experienced in applying social research methods and practices in understanding health and development issues. He has developed and published up to 50 case studies on various health and development communication issues. His calling is equipping the next generation of SBC professionals to be fit for purpose!