Mwine Bob Wayne is a development communicator, IT graduate, and social and behavior change practitioner with over 4 years of experience crafting and developing national-level interventions. With a strong passion for storytelling, Mwine excels in innovating SBC strategies that resonate deeply with diverse audiences. Currently serving as the Campaign and Media Management Associate at the USAID Social and Behavior Change Activity Uganda, Mwine is actively involved in strategic planning, execution, and evaluation of multi-channel campaigns aimed at promoting health behaviors and societal change. His expertise in brand design and social marketing continues to inspire action, contributing to measurable impact in public health outcomes. Mwine’s dedication to advancing the field is underscored by his active participation in the African Society for Social and Behavior Change, where he collaborates on initiatives that drive positive change in communities across the continent.