The African Society for Social and Behaviour Change (AS-SBC) was launched in 2022, as a regional organisation dedicated to strengthening the effectiveness of SBC programming in Africa.

The society was formed from an informal network of SBC professionals in Uganda who met periodically for breakfast presentations on SBC practice and participated in a WhatsApp group called the Next Big Thing.

With headquarters in Kampala, Uganda, the society is managed by an Interim Secretariat composed of five SBC professionals guided by an Interim Advisory Board.

Our Vision

A respected community of social and behavior change (SBC) professionals in Africa that inspires excellence in SBC for development and advances the field globally.

Our Mission

To improve the lives of people in Africa by setting priorities for and strengthening the
quality of SBC practice in Africa. We
will accomplish this through capacity strengthening, networking, knowledge sharing, and recognition of excellence among individuals and organisations working in Africa.

Our Values

Excellence
We perform to the best of our abilities, paying attention to detail, and serving as an example to SBC practitioners.
Professionalism
We uphold SBC ethics with honesty and reliability, keeping all stakeholders informed.
Collaboration
We engage stakeholders and build global partnerships to collaborate and achieve our goals.
Learning
We value learning and sharing proven SBC advances to evolve and improve our field.
Member-focused
AS-SBC succeeds through diverse, inclusive members who collaborate to realize our strategic plan.
Creativity
We innovate SBC solutions, inspiring professionals to transcend traditional methods for effective interventions.

Our 5-Year Goals, Objectives and Strategies