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We are a community of social and behavior change professionals working to address health and development issues – positively transforming lives in Africa.

OUR STORY

15

Country Chapters

20

Learning Events

1032

Members

OUR STORY

Why we do, what we do

Social behavioral change campaigns have the power to positively transform the lives of countless Africans. However, we noticed that most SBC interventions have a short lifespan and it was important to create a skilled community, a reference point(knowledge hub) to support sustainability as well as the scalability of SBC innovations.

We decided to create AS-SBC – as a community for social and behavior change professionals to learn, share and harness existing skills and knowledge; to establish a self-sustaining hub for social and behavior change innovations beyond donor and/or project funding.

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OUR OBJECTIVES

Looking to inspire positive change

Fostering networking and collaboration among social and behavior change (SBC) professionals.  |  Sharing best practices, experiences and learnings among members.  |  Promote standards of practice for: SBC design, implementation, as well as monitoring and evaluation.  |  Mentoring and strengthening the capacity of young SBC professionals.

WHAT WE DO
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EVENTS HELD

Several upcoming events and initiatives are being planned, all of which are centered around your participation and the benefits you receive as valued AS-SBC members. These events provide opportunities for networking, professional growth, and collaboration within our community.

SERVICES WE OFFER

SBC Consulting

AS-SBC provides technical expertise and a wealth of knowledge to help in the development of social behavior change approaches, programs and communications to address health and development issues.

One of our biggest success stories is “TOSEMBERERA – KEEP A DISTANCE” campaign – a brain child of our Next Big Thing Campaign Design and Innovation.  Approved and adopted by the Ugandan Ministry of Health as the national COVID-19 communication campaign; it has helped encourage Ugandans to adopt and sustain desired behaviors and practices that help prevention and manage COVID-19 pandemic. This campaign has also been adopted and adapted by: WHO, UNICEF and Water AID amongst others.

THE NEXT BIG THING

THE NEXT BIG THING

Our virtual and in-person learning network for social and behavior change (SBC) professionals to connect, collaborate, deepen their knowledge, build their capacities, standardize practices and deliver context-relevant SBC experiences.

PROGRAMS ON OFFER

PROGRAMS ON OFFER

These are the programs we have currently running, but we have new works in the pipeline.

Next Big Thing (NBT) Learning Events

Take part in our quarterly expert-led learning events and turn your ideas into reality.
So far we’ve had 7 quarterly learning events with over 280+ participants and we have so much more to share.

NBT Weekly Virtual Discussions

Join our ‘Next Big Thing’ WhatsApp group. Take part in our weekly discussions; generated from daily work challenges or trending social concerns. Also get alerts about our expert-led learning events.

NBT Campaign Design & Innovation

Join this platform, and learn how to develop and strengthen SBC interventions at a national level. One recent example of our work is the “TOSEMBERERA - KEEP A DISTANCE” campaign to help in the fight against COVID-19.

JOIN THE COMMUNITY

JOIN THE COMMUNITY

Join AS-SBC, Africa’s leading social and behavior change community. With members working and/or living in over 40 countries.

We have advanced our chapters to Uganda, Kenya, Tanzania, Rwanda, Nigeria, Ghana, Zambia, Zimbabwe, Mozambique, Egypt, Algeria, Malawi, Ethiopia, South Africa and Niger. You will be in good company!

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Integrated Behavioral Science and Local Knowledge

Sub-Theme
Abstract Strands
Description
Integrated Program Design
Multidisciplinary Approaches; Multisectoral Collaboration; Scalable Models
This sub-theme recognizes the importance of incorporating a variety of disciplines and sectors into SBC program design. Abstracts should discuss strategies that have successfully integrated behavioral science with other areas of expertise to address complex social issues. Case studies on multisectoral collaboration that demonstrate scalable and sustainable models of SBC are particularly welcome
Application in Diverse Contexts
Case Studies, Theory Adaptation Examples
This sub-theme focuses on how behavioral science is tested, adapted and applied within diverse African cultural, social, and economic contexts. It encourages abstracts that provide evidence or theoretical analysis on how behavioral theories and models are tailored to specific local conditions and cultural practices.
Narrative Analysis and Advocacy
Leveraging Narratives for Advocacy; Integrating Traditional and Digital Media; Institutional Change
While acknowledging the power of storytelling, this sub-theme seeks to explore how narratives and traditional media, when integrated with modern digital platforms, can catalyze community-driven advocacy and lead to institutional change. Abstracts should discuss the utilization of stories as tools for broader social and behavioral impact.

Community Engagement and Local Narratives

Sub-Theme
Abstract Strands
Description
Effective Community Programming
Community-Based Problem-Solving; Data-Driven Decision Making; Digital Data for Social Accountability
This sub-theme focuses on the application of practical, effective community engagement strategies for problem-solving. Abstracts should highlight programs that use local and digital data to inform decisions and promote social accountability. Case studies demonstrating the institutionalization of such engagement for systemic policy changes are encouraged.
Scaling and Impact of Grassroots Movements
Local Champions of Change; Scalable Solutions; Long-Term Community Impact
This sub-theme emphasizes the scalability and sustainability of grassroots initiatives. We invite submissions that showcase how local change agents have driven substantial behavioral changes and the methods employed to measure and maintain the impact over time

Innovative Financing and Sustainable Partnerships

Sub-Theme
Abstract Strands
Description
New Financial Models for SBC
Analysis of DIBs/SIGs, Case Studies on Financing Models
This sub-theme explores the use of innovative financing mechanisms such as Development Impact Bonds (DIBs) and Social Impact Guarantees (SIGs) in the context of SBC. It calls for abstracts that analyze these models, document their implementation, and evaluate their effectiveness and scalability in supporting SBC initiatives.
Cross-Sector Partnerships
Partnership Success Stories, Strategy Analysis
This area discusses the critical role of cross-sector partnerships in funding SBC projects. Abstracts should detail successful collaborations between the public sector, private entities, and non-profit organizations, analyzing strategies that led to effective SBC financing and sustainable outcomes.

Digital Transformation and Technological Innovation in SBC

Sub-Theme
Abstract Strands
Description
AI, NLP, and LLMs in SBC
Applications of AI in SBC; Case Studies on NLP and LLMs; Novel Research and Evaluation Techniques Using AI
This sub-theme explores how AI, including specific technologies like NLP and LLMs, not only enhances SBC strategies but also revolutionizes SBC research, monitoring, and evaluation. It focuses on the use of advanced language processing to improve understanding, foster tailored communication within SBC initiatives, and introduce innovative methods for measuring and evaluating in SBC.
Tech-Driven SBC Strategies
Digital Health Case Studies; Social Media Strategies; Mobile Technology in Research and Monitoring
Delving into the impact of digital technologies and innovations like mobile health and social media on SBC, this sub-theme seeks insights into how these tools are reshaping the landscape of SBC. It also invites contributions that highlight how mobile technology is being leveraged for real-time research, monitoring, and evaluation in SBC.
Data Analytics and Behavioral Insights
Data-Driven Strategy Examples; Analytical Tool Development; Innovative Monitoring and Evaluation Practices
This area explores the utilization of data analytics and the extraction of behavioral insights from big data, contributing to the development of more effective and targeted SBC strategies. It also encourages submissions that illustrate how new analytical tools and methods are transforming the monitoring and evaluation processes in the field of SBC.