Our Legacy

Our Story

Driving excellence in Social and Behaviour Change programming to improve lives across the African continent.

The Journey of AS-SBC

The African Society for Social and Behaviour Change (AS-SBC) was launched in 2022, as a regional organisation dedicated to strengthening the effectiveness of SBC programming in Africa.

The society was formed from an informal network of SBC professionals in Uganda who met periodically for breakfast presentations on SBC practice and participated in a WhatsApp group called the Next Big Thing.

With headquarters in Kampala, Uganda, the society is managed by an Interim Secretariat composed of five SBC professionals guided by an Interim Advisory Board.

Society Profile

  • 📅
    Established Launched in 2022
  • 📍
    Headquarters Kampala, Uganda
  • 👥
    Governance Structure Interim Secretariat & Advisory Board
  • 🌱
    Origin "Next Big Thing" Uganda network
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Our Vision

A respected community of social and behavior change (SBC) professionals in Africa that inspires excellence in SBC for development and advances the field globally.

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Our Mission

To improve the lives of people in Africa by setting priorities for and strengthening the quality of SBC practice in Africa. We will accomplish this through capacity strengthening, networking, knowledge sharing, and recognition of excellence among individuals and organisations working in Africa.

Strategic Road Map

Our 5-Year Goals, Objectives and Strategies

Guiding our collective efforts to establish standard frameworks, build skills, and share critical resources.

01
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Strengthen AS-SBC Capacity

Establish robust systems, secure financial and material resources, and build organizational infrastructure with a dedicated Advisory Board and volunteer Secretariat.

02
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Shape Ethics & Standards

Collaborate with the Global Alliance for SBC, selected universities, and core stakeholders to develop and distribute standardized ethics and guidelines for SBC in Africa.

03
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Enhance Skills & Capacity

Establish and offer professional, online SBC courses and collaborate directly with academic institutions to enhance the competence of practitioners.

04
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Share Knowledge & Tools

Create a central, open-access repository for evidence of SBC impact, research, templates, and document best practices from active regional chapters.