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The field of Social Behaviour Change (SBC) has significantly evolved to incorporate a diversity of disciplines such as Human Centered Design (HCD), which focuses on empathy-driven solutions; Behavioural Economics (BE), which applies psychological insights to economic decisions; Advanced Audience Segmentation (AAS), enhancing campaign effectiveness by targeting specific audience subsets; and Participatory Action Research (PAR), involving stakeholders actively in research for better understanding and change.

 

Within PAR, Action Media stands as a potent tool in informing SBC programming by promoting community-engaged dialogue, reflection, and action. However, due to gaps in knowledge and application, its full potential is often not realized in SBC interventions. The African Society for Social and Behavior Change (AS-SBC) seeks to address this challenge with interactive learning sessions designed to bolster the understanding and application of Action Media, fostering a stronger, more innovative SBC practice within the African context.

Penalists

Warren Parker

Becker-Benton, Antje

Schedule

Thursday, August 30, 2023

Session One

Introduction to action media as a potent tool in informing SBC programming
Thursday, August 30, 2023
Wednesday, September 20, 2023

Session Two

Practitioners at various stages of implementation shall talk about their experience with Action Media, successes and failures. The first hour should include the current practitioners
Wednesday, September 20, 2023
Thursday, October 04, 2023

Session Three

Differences and similarities between Action Media and Human Centered Design (HCD).
Thursday, October 04, 2023

Frequently Asked Questions

How do I register for the webinar?

Visit our web site at https://as-sbc.org/register, and then click on the “register” tab.